Methodology
Study and understand the target group.
Study of interactive accounts in the field.
Create appropriate content and designs.
Publish and follow-up.
Evaluation and improvement.
About the Project
We at Zumra Company have implemented the marketing plan for the um Al-Qura University series to teach Arabic language to non-native speakers (previously Iqraa series), and this series was established at um Al-Qura University to confirm its long-standing position in this field, as it has scientific experience in it for more than 40 years, to mix its experience with the unique experience in implementing marketing plans in Zumra Company, which resulted in the success of this series not only at the local level, but also at the international level.
Project in Numbers
Create and manage the chain's accounts on 4 social media platforms.
Producing more than 50 posts on various social media platforms.
Supervise the production of 1 visual identity with more than 10 different applications for it.
Supervising the establishment of the brand with 2 experts in the field of Arabic calligraphy.
Marketing and publishing the series in cooperation with UNESCO on Language Day Arabic 2022.
Implementation of the marketing plan for um Al-Qura University series to teach Arabic language to non-native speakers
Education & Training
Main Objectives
Writing appropriate content for the target group on social media.
Manage the publication of the series' publications on various social media.
Supervise the process of designing visual content in publications.
Devise creative ideas for content periodically to feed their social media accounts.