Methodology
Study and understand the target group.
Study of interactive accounts in the field.
Create appropriate content and designs.
Publish and follow-up.
Evaluation and improvement.
About the Project
At Zumra Company, we have implemented the marketing plan for the Iqraa Language Scale, a standard test that seeks to measure the competencies of the Arabic language of non-native speakers, and this test is similar to the choice of IELTS and TOEFL in English, as it targets the application of the scale at the international level for students wishing to study areas that require Arabic language, or students wishing to study in Arabic countries, as well as individuals wishing to work and prove their proficiency in the Arabic language.
Project in Numbers
Create and manage Meqyas accounts on 4 social media platforms.
Producing more than 500 posts on various social media platforms.
Achieve the goal of increasing followers, engagement, and posts by more than 90%.
Activate more than 5 different types of content, such as: competitions, poetry, introducing linguists, and others.
Implementation of the marketing plan for the Iqraa linguistic scale
Education & Training
Main Objectives
Manage the publication of the scale's publications on various social media.
Writing appropriate content for the target group on social media.
Devise creative ideas for content periodically to feed their social media accounts.
Oversee the process of designing visual content in publications.