Methodology
Study and understand the target group.
Study of interactive accounts in the field.
Create appropriate content and designs.
Publish and follow-up.
Evaluation and improvement.
About the Project
At Zumra Company, we have implemented the marketing plan for the Abjad bag and scale for teaching Arabic language to non-native speakers of health practitioners, which is a training bag for teaching Arabic language to non-native health practitioners to teach them the basics of the language they need in their daily work in hospitals and health centers in the Arab world, as well as the project contains a standard and standardized test that proves the proficiency of health practitioners in Arabic competencies.
Project in Numbers
Create and manage the bag accounts on 4 social media platforms.
Producing more than 50 posts on various social media platforms.
Activating more than 3 different types of content, such as: general information, introducing the achievements of the bag, and others.
Activate publishing in Arabic and English to reach the target group.
Implementation of the marketing plan for the Abjad bag and scale for teaching Arabic language to non-native speakers of health practitioners
Education & Training
Main Objectives
Manage the publication of the bag's publications on various social media.
Devise creative ideas for content periodically to feed their social media accounts.
Supervise the process of designing visual content in publications.
Writing appropriate content for the target group on social media.