Methodology
Develop the communication strategy of the center.
Study and analyze the original identity of the center.
Studying and analyzing the Hajj identity "In Safe Peace."
Finding the link between strategy and reference identities.
Visual identity output based on the link between strategy and reference identities.
About the Project
We at Zumra Company have built the communication identity of the National Center for Monitoring Environmental Compliance in the Hajj season in 1444 AH, where the Center seeks through this project to develop a unified identity for its communication messages in the Hajj season with the aim of raising awareness of its work and activities and involving pilgrims and stakeholders in the success of environmental efforts during the Hajj season in order to enhance understanding and commitment to protecting the environment during the Hajj period, and enhancing compliance with specific environmental regulations..
Project in Numbers
Identifying 3 main colors of the communication identity of the center during the Hajj season, and they were derived from 5 main colors of the center's identity and 3 main colors of the Hajj identity "in peace and security".
Building the identity so that it is compatible with 5 platforms for disseminating communication messages that were identified through the communication strategy.
Building the communicative identity of the National Center for Monitoring Environmental Compliance in the Hajj season in 1444
Environment, Water and Agriculture
Main Objectives
Building a communication identity for the center to represent the campaign of the Hajj season 1444 AH.
Compatibility with the general identity of Hajj as put forward by the Ministry of Hajj and Umrah.
Unify the way the center's messages are displayed and delivered during the Hajj season and distinguish them, but in a manner compatible with the center's original identity.