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Methodology

  1. Establishment of a crisis monitoring team.

  2. Social media monitoring.

  3. Data analysis and reporting.

  4. Identify key indicators.

  5. Monitor media coverage.

  6. Take corrective measures.

About the Project

At Zumra Company, we developed a media crisis management plan for the National Center for Environmental Compliance during the Hajj season of 1444 AH. Through this project, the center aims to establish a proactive plan to manage and identify media crises, and to clarify how to handle them if they occur, God forbid. This effort reflects the center's commitment to ensuring smooth and effective communication and handling of any crises that may arise during the Hajj season..

Project in Numbers

  • 4 main pillars of the media crisis management plan have been developed.

  • 10 basic principles for managing potential crises have been developed.

  • Identify 5 key stakeholders when dealing with crises.

  • It developed 3 scenarios for expected crises and the detailed plan to manage and deal with them during the Hajj season.

Building a media crisis management plan for the National Center for Monitoring Environmental Compliance in the Hajj season in 1444 AH

Environment, Water and Agriculture

Main Objectives

  • Analysis of potential crises.

  • Formation of a crisis team,

  • Development of emergency communication plans,

  • Clarify stakeholder roles and framework.

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