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Impact measurement
Unveiling Impact: Measuring the Success of Your Campaigns and Events
Impact measurement is the process of monitoring and analyzing the content of posts on various social media platforms such as Facebook, Twitter, Instagram, LinkedIn, and others, in addition to videos and articles in electronic newspapers. This process aims to understand how the public interacts with institutions, events, personalities, and different topics, to identify trends and popular subjects, and to determine public opinion and behaviors.
Evaluate events, campaigns, and forums
Understand the target audience
Improve performance and enhance institutional loyalty
Enhance the mental image
Build marketing strategies
Increase marketing effectiveness
Identify opportunities for improvement
Adapt to changes
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1.1 Analysis of the Current Mental Image, or Before and After Events.
1.2 Identifying Strengths and Weaknesses.
1.3 Building strategies to improve and enhance the mental image.
1.4 Improving Marketing Strategies.
1.5 Preparing Reports and Documenting Results.2.1 Tracking Entities, Institutions, or Brands.
2.2 Sentiment Analysis.
2.3 Audience Engagement.
2.4 Competitive Analysis.
2.5 Identifying Trends.
2.6 Preparing Reports and Documenting Results.3.1Media Coverage Evaluation.
3.2Media Tone Analysis
3.3Understanding Public Opinion
3.4Identifying Opportunities and Challenges
3.5Preparing Reports and Documenting Results
4.1 Traditional advertising campaigns.
4.2 Digital advertising campaigns.
4.3 360-degree campaigns.
5.1 Media relations management.
5.2 Preparing articles and press releases.
5.3 Crisis management.
5.4 Promotional campaigns
6.1Setting Objectives
6.2Choosing Tools and Platforms
6.3Data Collection
6.4Data Analysis
6.5Report Preparation
7.1 Market and Target Audience Analysis
7.2 Identifying Strengths and Weaknesses
7.3 Developing Advertising Strategy
7.4 Measuring and Evaluating Performance
7.5 Preparing Reports and Documenting Results
