Marketing and Communication Sub Services List

1

Building the Executive Marketing Plan and Implementing

The executive marketing plan is a tool to achieve the strategy, reach the company’s marketing objectives, and enhance its market presence. The process of building the plan starts with a deep understanding of the target market through intensive research, including competitor analysis and identifying opportunities and threats. Clear marketing objectives are then defined, whether they are aimed at increasing sales, enhancing brand awareness, or improving customer loyalty. Following this, marketing strategies are developed, including identifying suitable marketing channels, creating compelling marketing messages, and setting the marketing budget. Subsequently, the plan is executed through integrated marketing campaigns that include advertising, social media channels, and public relations. Regular performance monitoring and evaluation of results follow, with adjustments made to the execution strategies based on data analysis and market response, ensuring optimal results and desired objectives are achieved. Below is a detailed outline of our methodology for building and implementing the executive marketing plan representing our subsidiary services.

1.1) Conducting Market Research and Analysis

· Analyzing competitors.

· Identifying opportunities and threats.

· Determining the market value of the sector

· Understanding customers and target audience.

· Setting marketing objectives:

o Increasing sales.

o Enhancing brand awareness.

o Improving customer loyalty.

1.2) Implementing the Marketing Strategy:

· Setting the marketing budget.

· Identifying appropriate marketing channels.

· Developing and innovating compelling marketing messages.

· Executing integrated marketing campaigns, including, for example:

o Advertising.

o Social media

o Public relations.

· Regular monitoring of performance and evaluating results.

Adjusting execution strategies based on outcomes

2

Building and Implementing Branding and Visual Identity

Building and implementing branding and visual identity are fundamental processes that distinguish an organisation and enhance its position in the market. This process begins with defining the brand's vision, mission, and core values, reflecting the company's essence and what it represents. Subsequently, designing the visual identity includes elements such as the logo, colors, fonts, and design patterns that convey the brand’s personality and achieve its distinctiveness. Executing this process requires integrating the visual identity across all aspects of the company’s interactions with customers. Additionally, monitoring market reactions and customer interactions ensures reinforcing the visual identity and messages for loyalty and trust in the brand. Over time, the visual identity may be adjusted and updated to align with market developments and changes in customer trends while preserving the core essence of the original brand.

2.1) Building the Brand:

· Defining the vision and mission of the brand.

· Identifying the core values of the brand.

· Designing the visual identity, including:

o Logo.

o Colors.

o Fonts.

o Design patterns.

2.2) Positioning the Brand:

· Conducting marketing research.

· Analyzing competitors and identifying market gaps.

· Deep understanding of the target audience and how to meet their needs.

· Identifying the characteristics and values that distinguish the brand.

· Crafting a message that reflects the brand’s value and defines its position in the market.

· Ensuring message consistency across all communication channels and customer interactions.

· Developing marketing plans that support this positioning through:

o Product design.

o Pricing.

o Distribution.

o Promotion.

2.3) Rebranding and Brand Refresh:

· Conduct a study to analyze the current status of the brand.

· Conduct a study on market developments and customer trends.

· Innovate ideas to refresh the brand while preserving its core essence.

Implement innovative ideas into the brand.

3

Digital Marketing

At Zumra Company, we offer digital marketing services, among the most crucial modern tools companies use to promote their products and services online. This type of marketing is characterized by its ability to reach a wide and diverse audience through multiple digital channels, such as search engines, social media, email, websites, and paid advertisements. Digital marketing can be highly effective due to its ability to target audiences with high precision based on demographic and behavioral data. This allows companies to direct personalized messages and relevant content to each audience segment, increasing the chances of engagement and conversion of targets into customers. Additionally, digital marketing provides powerful analytical tools that enable companies to measure the performance of their campaigns accurately, assess the extent to which they meet defined objectives, and make real-time adjustments to improve results. Thanks to these advantages, digital marketing has become an integral part of comprehensive marketing strategies aimed at achieving growth and excellence in the modern digital market. Below is a detailed outline of our methodology in digital marketing, which also represents our subsidiary services.

3.1) Search Engine Optimization (SEO):

· Analyzing keywords used by the target audience.

· Identifying the most effective keywords.

· Optimizing website content and technical components to meet search engine requirements, such as:

o Improving titles.

o Enhancing meta descriptions.

o Using keywords in texts.

o Increasing site loading speed.

o Improving user experience.

· Building backlinks.

· Regularly monitoring and analyzing website performance.

3.2) Pay-Per-Click (PPC) Advertising:

· Analyzing keywords used by the target audience.

· Designing attractive ads for the target audience.

· Setting the advertising budget.

· Determining bid amounts for keywords.

· Continuously monitoring performance indicators, such as:

o Click-through rate (CTR).

o Conversion rate.

o Cost per acquisition (CPA).

· Conducting continuous optimization.

3.3) Social Media Marketing and Paid Advertising:

· Defining marketing objectives, such as:

o Increasing brand awareness.

o Generating leads.

o Enhancing customer loyalty.

· Creating relevant and engaging content for the target audience.

· Designing visual content suitable for the target audience, such as:

o Images.

o Videos.

o Infographics.

· Creating a calendar to ensure regular posting.

· Innovating creative posting methods.

· Attracting followers and encouraging participation and interaction.

· Direct interaction with customers.

· Analyzing the performance of marketing campaigns.

· Understanding the preferences of the target audience.

· Using paid advertisements:

o Setting targets for paid ads.

o Allocating a budget for paid ads.

o Targeting interests, behaviors, and demographic data of the audience.

o Creating content and designs.

o Publishing and monitoring.

o Continuous evaluation and optimization.

3.4) Email Marketing:

· Collecting an email list of current and potential customers.

· Understanding the needs and interests of the target audience.

· Designing email messages that meet the needs and interests of the target audience, such as:

o Newsletters.

o Promotional offers.

o Product updates.

o Educational content.

o Articles and blogs.

· Monitoring key performance indicators, such as:

o Open rate.

o Click rate.

o Conversion rate.

· Continuous evaluation and optimization.

3.5) Influencer Marketing:

· Identifying influencers who align with the brand’s values and goals.

· Evaluating the credibility and past campaign performance of the influencer.

· Defining the communication messages to be conveyed.

· Ensuring the influencer’s content aligns with the intended marketing message.

· Selecting the influencer and managing negotiations.

· Creating the content that the influencer will publish, such as:

o Posts.

o Stories.

o Videos.

Live coverage.

4

Planning and Executing Advertising Campaigns

Through our advertising campaign planning and execution service, we offer actionable steps to achieve specific brand objectives in an effective and organized manner. This process includes:

· Deep understanding of the market and target audience.

· Data analysis and forecasting.

· Learning from past campaigns.

· Defining the main goal of the campaign, such as:

o Increasing brand awareness.

o Generating more leads.

o Boosting sales.

· Creating an execution plan that includes:

o Choosing appropriate advertising channels.

o Setting the campaign budget.

· Creating advertising content.

· Focusing on attracting the target audience.

· Encouraging interaction and response.

· Innovating in content creation.

· Using impactful messages, images, and videos tailored to each advertising channel.

· Continuously monitoring campaign performance using analytics tools.

· Adjusting the campaign if necessary to ensure performance improvement and achievement of desired results.

4.1) Executing Advertising Campaigns on Traditional Media:

· Billboards.

· Public spaces.

· Airports.

· Stadiums.

· Television channels.

· Radio.

· Newspapers.

· Magazines.

4.2) Executing Digital Advertising Campaigns:

· Pay-per-click (PPC) advertising.

· Advertising through social media and paid ads.

· Email advertising.

· Influencer marketing.

4.3) Executing 360-Degree Campaigns:

· Campaigns that include traditional and modern methods of marketing, publicity, and advertising

5

Building and Executing a Public Relations Plan

Through our public relations planning and execution service, we add value to ensure the strategic goals of the brand or organization are effectively achieved. This service includes media relations, publications, press articles, crisis management, and promotional campaigns, all aimed at influencing the target audience's behavior and shaping a specific brand image in their minds. Below is a detailed outline of our methodology for building and executing a public relations plan, which also represents our subsidiary services

5.1) Organizing Media Relations:

· Building strong and sustainable bridges with various media outlets:

o Television.

o Radio.

o Print media.

o Digital media.

· Disseminating specific messages that serve the organization’s strategic goals.

· Enhancing brand awareness.

· Managing and organizing the organization’s media and communications in a way that reflects its values and principles.

· Creating a positive and strong image in the minds of the target audience.

5.2) Preparing Articles and Press Releases:

· Disseminating media messages.

· Building brand awareness.

· Publishing detailed and informative content.

· Addressing multiple issues through deep and objective analyses.

· Reflecting the brand’s vision.

· Enhancing the brand’s position in a specific field.

· Boosting brand credibility.

· Conveying specific strategic messages.

· Announcing important events.

· Promoting product launches or new achievements.

· Writing and editing articles and press releases directly.

· Explaining the impact on customers or society.

5.3) Crisis Management:

· Preparing for crises, predicting them, and setting proactive plans.

· Developing multiple communication plans with the public and media during crises.

· Minimizing negative impact and restoring trust and reputation.

· Conducting precise situation analysis.

· Evaluating potential damages.

· Developing emergency plans and strategies to handle the crisis quickly and effectively, such as:

o Preparing press releases.

o Publishing updates on the official website and social media.

o Training spokespersons to deal with the media and the public in a balanced and professional manner.

· Providing accurate and comprehensive information about the crisis.

· Clarifying the actions taken by the organization to address the crisis.

· Effectively interacting with the media and the public.

· Monitoring comments and posts on social media to understand public opinion and respond appropriately.

5.4) Promotional Campaigns:

· Defining the campaign objectives, such as:

o Increasing brand awareness.

o Boosting sales during a specific period.

o Launching a new product.

· Analyzing the market and target audience to ensure effective campaign direction.

· Utilizing multiple campaign methods, such as:

o Television and radio advertisements.

o Digital online advertisements.

o Print ads, such as in newspapers and magazines.

o Social media.

· Setting the campaign budget and appropriate resources.

· Continuous evaluation.

· Improvement and development.

6

Content Management and Creation

6.1) Writing Various Types of Content:

· Formal.

· Informal.

· Creative.

· Scripts.

· Articles.

· Statements.

6.2) Graphic Design:

· Designing logos and visual identities.

· Designing social media posts.

· Designing presentations.

· Educational design.

· UX/UI design.

6.3) Filming and Video Production:

· Long videos.

· Short videos.

· Short reels.

6.4) Motion Graphics Production:

· 2D.

· 3D.

· Ready-made templates.

· Custom illustrations to create characters based on the organization’s identity.

6.5) Voiceover:

· TV and radio advertisements.

· Documentaries.

· Educational recordings.

· Online and digital ads.

· Video games.

· Animated films.

· Audio ads.

6.6) Photography for:

· Events.

· Celebrations.

· Exhibitions.

· Products.

· Artistic.

· Commercial.

· Journalistic.

· Tourism.

6.7) AI-Generated Video Production:

· Using modern AI tools for video production.

7

Performing Analyses and Creating Reports

Through this service, we offer performance measurement and goal achievement effectively by collecting relevant data from various sources such as social media platforms, websites, email campaigns, and more. This data is then analyzed using advanced analytical tools to understand consumer behavior and responses to marketing campaigns. The analyses cover several aspects, including measuring the number of visits, conversion rates, and traffic sources, as well as analyzing user behavior within the website or application. This helps identify the most effective channels and improve marketing strategies to increase engagement and achieve business objectives.

Based on the analyzed data, marketing reports are prepared that systematically and clearly summarize the results and achievements. These reports typically include analyses of views, impressions, and interactions, along with suggestions for future improvements and adaptation to market changes and consumer behavior. These analyses enable the marketing team to make well-informed strategic decisions based on accurate data, contributing to the desired outcomes, and continuously and effectively enhancing the performance of marketing campaigns. Below is a detailed explanation of our methodology for performing analyses and creating reports, which also represent our sub-services:

7.1) Marketing Campaign Analysis:

· Setting analysis objectives.

· Data collection.

· Data analysis.

· Drawing conclusions.

· Studying best practices.

· Implementing appropriate solutions.

· Evaluation and improvement.

7.2) Creating Performance Reports for Marketing Campaigns:

· Providing periodic reports that explain campaign performance based on marketing campaign analyses.

· Making informed decisions for development and improvement based on the results of campaign follow-up reports.

· Enhancing the performance of marketing campaigns through the recommendations provided in the reports.

8

Training and Skills Development

Through this service, we offer training and skill development in the field of marketing and communication. The training includes educational processes aimed at enhancing the skills of marketing and communication teams. This includes understanding the basics and core concepts of marketing, such as target market, market analysis, and brand management, as well as training on digital marketing techniques and using digital tools and platforms, such as social media marketing, online advertising, and digital analytics. Additionally, the training covers communication and negotiation skills, customer relationship management, continuous professional development, and keeping up with advancements in marketing, including new marketing strategies and technological innovations. Below is a detailed explanation of our methodology for training and skills development, which also represents our sub-services

8.1) Training on Marketing Strategy Implementation:

· Training on understanding the marketing strategy and its objectives.

· Training on basic marketing concepts.

· Training on digital marketing techniques.

· Training on using digital tools and platforms.

· Training on marketing campaign analytics.

· Training on customer relationship management.

8.2) Developing Client Skills and Capabilities:

· Analyzing training needs.

· Setting training objectives.

· Developing the training curriculum.

· Selecting appropriate training methods.

· Delivering the training.

· Measuring training outcomes.